Tell us a little bit about your journey and how you’ve come to arrive here.
As an only child growing up in rural North Carolina, my imagination took me everywhere. After attending art school, I moved from one cultural mecca to another; learning screen printing, textiles, and graphic design along the way.
How did your company, Lovelane Designs come to fruition?
Lovelane Designs came about after I moved to Savannah, GA. What started as a small home goods business featuring screen printed tea towels and other home decor grew exponentially when I was inspired by my daughter’s adventurous play. Her makeshift pillow case and bath towel cause inspired me to make [something] she’d reach for everyday.
Who’s in your family? Ages? Names?
My daughter Clementine, 6-years-old, and my Boston Terrier puppies Pixie and Lemmy, ages 10 and 9 respectively.
How did you choose your kids names?
Clementine has always been a favorite name of mine, I love that it has a classic Southern sound while still being modern and unique!
Entrepreneur, Designer, Mother
What’s on your manifest board?
All sorts of things… design sketches for the next season, quick reference notes for our seamstresses, textile swatches, bits of art by our friends and sketches by Clementine.
What is your favorite book?
To Kill A Mockingbird has always stuck with me. It’s a classic for a reason!
How do you unwind?
I snuggle up with Clementine and our pups on our front porch, sharing tea or chatting with friends and neighbors as they stroll by.
Tell us some of your most loved ways to spend the day with your clan?
We love to go on adventures wherever we are. Just last week we spent a free day while in New York for business visiting the Museum of Natural History We learned about so many different creatures. It was amazing.
What are some silly/fun things that the kids do or say?
Clementine’s really into Monster Makeup right now. It’s always fun to see what characters she can become.
What is something you wish you had known before having kids?
That no matter how much you prepare ahead, the best lessons and moments happen along the way.
When you were a teenager what did you dream of? Do things look different?
I always dreamed of creating, so I guess not too much!
What are some things you really believe in?
Spending time with those you love, creative things that have value and quality, giving back.
Where do your passions lie?
In making sure I’ve done the right thing.
How has your relationship with your other half changed since having kids? How do you stay connected?
We’ve grown up so much! And it’s been so amazing. We stay connected by making time for ourselves whenever possible, date nights are a necessity!
What are some of your favorite life lessons you’ve grown to love? (even if learning them at the time was hard)
You can never be overprepared or ask too many questions. It’s always better to have more information and open communication.
What do you wish you could’ve told yourself when you were a teenager?
It’s not going to be exactly as you imagined, but you’re going to love it anyway.
What do you find most challenging about being somebody’s parent?
It’s definitely about compromise, because you have to learn how to be sympathetic and willing to work around somebody else’s desires outside of your own!
What do you want your kids to learn about the world?
That it might not seem like it now, but when you fight for what you believe, things can turn out beautifully.
What advice would you give a parent-to-be?
Never be afraid to learn along the way, and accept that things won’t always turn out like you think, but that that’s completely okay!
What is the best advice you have every received?
It’s okay to say no.
What are 4 things you can’t live without as a parent?
Wet wipes, coffee, healthy snacks in my tote for those busy days, and a most supporting tribe to help out when needed!
ABOUT LANE/ Lane Huerta initially began her Lovelane adventure by designing and screen-printing tea towels, pillows and other home décor. It wasn’t until 2014 when she discovered the joy of making capes and crowns for children, including her own daughter Clementine. Once Etsy.com featured her work on their homepage, suddenly the demand for these empowering costumes soared. Today, Lovelane has expanded beyond their superhero cape sets into other creative themes like fairy tales and animals. Lane just came out with an amazing book called Superhero Sewing.